ABOUT

I am a social impact and marketing leader specializing in global strategy, cause marketing, impact programs and partnerships. I empower brands and organizations to leverage their platform and influence to drive positive social and environmental outcomes. Before joining the Global Marketing team at Vans, where I oversaw brand purpose marketing, cause-related campaigns and sustainability marketing strategy, I spent a decade in the music and lifestyle industry, as a marketing and partnerships account lead at Filter Magazine, and various prestigious marketing agencies part of the Omnicom and Interpublic groups. Additionally, I serve on the Board of Directors at Get Lit - Words Ignite; a nonprofit dedicated to increasing literacy, empowering youth, and energizing communities through poetry. 

EXPERIENCE

Sr Manager, Global Purpose Marketing, Social Responsibility and Partnerships (April 2020 - June 2023)

Vans | Orange County, CA  

I led the brand purpose team and had the unique responsibility of crafting and managing Vans’ global impact strategies, programs and marketing in alignment with the brand’s mission.. This work was adopted and brought to life within regions and included cause campaigns, nonprofit partnerships, impact programs, employee engagement, and strategic initiatives that directly affected the wellbeing of our employees and consumers. 

  • Established the short and long-term global strategic roadmap for social impact across all regions by leading a steering committee of executive leadership to identify the causes, theory of change, impact pillars and strategic initiatives. 

  • Built the business case to influence strategic investment decisions, by projecting impact and required resources to increase the scale and effectiveness of the budget.

  • Executed company-wide and brand-specific programs by leading cross-functional work streams with sustainability, DEI, marketing, creative, product, comms, legal, and finance resulting in increased collaboration and visibility for the social impact and purpose-marketing function. 

  • Built the purpose and sustainability marketing strategies by defining how we show up to the consumer via storytelling, ambassadors, product and cause-related moments resulting in a 3-year, streamlined roadmap to execution.

  • Established the Vans Checkerboard Fund and oversaw the donation of $12M to over 50 organizations globally since the inception of the fund in 2019.  

  • Served as the marketing and project lead for Vans Pride campaigns from strategic planning to in market execution in 2022 and 202 garnering over $2M in sales. 

Associate Director, Social Impact (March 2017 - April 2020)

Propper Daley | Los Angeles, CA  

PD is a social impact agency that works with brands, nonprofits and celebrities to accelerate positive change in the world and drive outcomes related to pressing social issues. Select clients included: Best Buy, Girl Scouts, The Grammy Foundation, UBS Bank

  • Served as a trusted advisor to clients and led a team of internal and external stakeholders to develop and manage strategic programs, creative campaigns and partnership development. 

  • Managed resources across departments including strategy, research, marketing, digital and talent to ensure program execution against goals.

  • This work required well-researched expertise across a wide scope of pressing social issues, social impact strategy that began with target outcomes, process management and a track record of bringing initiatives to life. 

  • Proven record of developing strong relationships with clients and exceeding expectations resulting in extended scopes of work and retainer contracts. 

  • Provided time management, organization and process training to colleagues.


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Manager, Business Development (Dec 2015 - March 2017)

DoStuff Media | Los Angeles, CA 

DoStuff is an entertainment and culture media network. 

  • Grew sponsorship sales for proprietary festivals and events by 40% 

  • Articulate communicator responsible for identifying and closing new business opportunities for both the local and national network. 

Account Manager, Entertainment Consulting Group (Nov 2014 - Dec 2015)

FRUKT (Interpublic Group) | Los Angeles, CA  

FRUKT is a creative and entertainment agency that works with Fortune 100 brands

  • Trained internal staff on best practices for talent buying and music licensing negotiations

  • Produced Prince Royce's album release event on behalf of Sprint. Integrated on-site activations to leverage user generated content resulting in the trending of #Royce4Sprint.

Manager, Business Development (March 2014 - Nov 2014)

The Marketing Arm (Omnicom) | Los Angeles, CA  

The Marketing Arm is a marketing and promotions agency specializing in sports & entertainment. 

  • Proactively established the company’s volunteer efforts to drive collaboration and unite staff around philanthropic initiatives.

  • Drafted newsletters, case studies, capabilities decks, new business proposals and award submissions

Manager, Marketing (June 2006 - March 2014)

FILTER Magazine and Creative Group | Los Angeles, CA  

FILTER was an independent music and culture magazine with a marketing and design agency serving entertainment and brand clients. Clients included: Red Bull, Converse, Tumblr, Spotify, Dr Martens, American Eagle Outfitters, Comedy Central, VH1

  • Promoted repeatedly over the course of 8 years for proven success in program management, creative vision, business growth and client retention.  

  • Served as head talent buyer and music licensing leader for all programmed festivals, events and branded content 

EDUCATION

Emerson College: 2006 BA in Marketing with Honors,

Berklee College of Music: Minor in Music Business